Digital Marketing Lead - B2B Customer Growth

B2B / SaaS / Martech

Join the Industracom family - a fast-growing people-first marketing technology company. Our platforms: MedicalSearch, HospitalityHub & IndustrySearch are used by 2 million+ commercial buyers annually to connect with trusted suppliers and find the best solution for their needs.

We have two main missions at Industracom

1. Our vision for Confident Commerce: to make B2B buying fast, easy and trusted by transforming the way commercial buyers source products and connect with expert suppliers.

2. Becoming our best selves: to support our team to learn and grow, make long lasting connections and have a meaningful Work/Life balance.

We've grown more in the last year than in the previous 3 years combined and we have an inspiring vision for our product and for our people, underpinned by an authentic team spirit and our core values of Teamwork, Innovation, Ownership and Excellence.

The accompanying motto to our values is Make It Happen’d where alongside a supportive and encouraging environment, you have our blessing to truly own and deliver on a project or responsibility.

How Industracom supports you to be your best self

• It becomes your business - Rewarding salary and benefits with share options in future

• Growing together - We invest in our people with training, coaching, mentoring and career development

• Be fulfilled and connected - A family-like team of passionate people where your ideas are valued including a regular Team Brainstorm to shape the future of the company

• Family friendly - We support working parents which includes Paid Parental Leave for Primary Carer & Partner

• Hybrid/Flexible working - Live by a healthy Work/Life balance mantra. Enjoy the flexibility of working from home and/or our trendy WOTSO Zetland co-working office (with ample space, stocked kitchens, pool tables and ping pong). We can also sponsor a desk at a co-working space in your region.

• Recognition & Awards - Enjoy peer-nominated awards, team events and celebratory lunches

• Amazing Rewards Program - with benefits like free barista coffees, a free lunch and Messina gelato every month, gift card savings on major supermarkets, up to 50% off cinema tickets, plus much more…

• Authentic culture & values - an unmatched team spirit and our core values

• Personal wellbeing and mental health - Birthday half day off + an Australia-first ‘Me-Time’ program where you get 6 bonus paid days off to take any time through the year. Catch up on personal or family life, take care of yourself and recharge without using up your annual leave.

• Home office setup allowance - Enjoy working from home with the right tools and ergonomics to support your health

About this position

Industracom has 3 large online marketplaces where buyers & suppliers of B2B equipment connect, with all seeing record levels of growth:

* IndustrySearch - industrial equipment

* MedicalSearch - medical equipment

* HospitalityHub - hospitality equipment

The focus of the Digital Marketing Lead - B2B Customer Growth role is to get local Australia/New Zealand equipment suppliers (i.e. companies that have higher value B2B equipment to sell, relevant to each site) to find our new online sign up pages (see below) and to subscribe / pay online themselves or submit enquiries to ‘Get More Information’ which will be inbounds for our sales team as 'warm' pre-qualified leads.

* IndustrySearch online sign up page

* MedicalSearch online sign up page

* HospitalityHub online sign up page

We are open to ways in which we achieve this providing it’s extremely focused on the online sign up/payment page and measuring the ROAS.

It’s also worth noting:

* We have 8,000+ companies on our marketplaces known as Basic Profiles (they are companies on there for free for various reasons which is essentially part of our core target pipeline to sign up/pay to upgrade). They are not currently being advertised or optimised, and these would be the priority companies to nurture, re-target & drive towards an 'UPGRADE' action. Upgrading means paying a subscription to access significant boosts in traffic, optimisation and opportunities for the suppliers to drive sales from buyers on the platform.

* Each of those Basic Profiles have varying email addresses of contacts that we have on file that we could look at targeting/re-targeting on the social media platforms (LinkedIn, Facebook, Instagram etc) as experiments - noting that it's B2B customers we are after so they likely may not use their work email addresses on their social media profiles -  we would need to get creative.

* We could perhaps also experiment with look-a-like audiences for those types of companies.

* We have a lot of our own assets to utilise to drive more traffic to these pages such as enquiry emails these Basic Profiles receive from buyers, the dashboard they login to and various other pages they access on our platforms, hence it's not just about social media but campaigns on our platforms/product/page enhancements to drive action.

* We don’t have a specific email nurture campaign but something we are aware we need to have in place.

* Ideally this role would also involve elements of CRO - optimising the online sign up page in a scientific/data driven way to convert more of the incoming/targeted traffic to sign up.

Most importantly, we are all ears to new ideas & strategies, and the role can most certainly progress into a full time capacity based on success.

Skills and experience you bring to the position

• 8+ years of digital marketing / customer growth through marketing experience 

• Proven track record of success

• Results and priority-led

• Closely driven by data to form strategies and achieve positive ROAS

• Strong communicator (fluent written & spoken English)

• Bonus points if you've had experience & success with marketplace/subscription businesses!

• Thorough analytical and reporting skills

• Proficiency in a range of digital and growth tools (Eg Meta / social media marketing tools, Google Ads, email campaign tools, Google Tag Manager, Analytics, A/B testing tools)

• Working in a fast-paced environment with a passion to get stuff done

• Self starter with proven ability to collaborate, influence, shape and follow through ideas

• Passionate about doing work with a high level of Excellence

• A contributor to the culture and positive energy of the team

• Wants to make a meaningful contribution and help build a great people-focused company

• Innovative in finding better ways to do things every day - never stopping at hurdles or roadblocks!
  

Our 7 day recruitment process

• 1 - Brief video chat to start - let’s get to know each other (15-20 mins)

• 2 - Chat with your potential new Manager about your experience and the role/company - video or in-person. (30-40 mins)

• 3 - Further explore your skills and experience - video or in-person. (30-40 mins)

We appreciate diversity

With us this bit isn't here because everyone else has it. We truly welcome people of all shapes, colours, influences and uniquenesses. Our differences keep the world going round!

Contact us

Call Gil Raymond on 0411 765 945 or via the Contact Us page to talk about this opportunity.